BPA 2026 Season Theme
Introduction to the Theme and Background
Driven by the twin forces of the "Pleasure Economy" and "Emotional Consumption," the "Pet Economy" has experienced explosive growth; pets have been elevated to the status of "family members," emerging as a pivotal force reshaping the landscape of the consumer market. In 2024, the scale of the pet consumption market exceeded 300.2 billion yuan, establishing a comprehensive ecosystem that spans food, medical services, and technology. With Gen Z serving as the primary consumer demographic—bolstered by the "Silver Economy" and the "Singles Economy"—pet ownership concepts are evolving toward greater emotional depth, sophistication, and intelligence; nevertheless, the industry continues to face challenges such as product homogenization and a lack of standardized regulations.
BPA 2026: Authentic Business Practice Workshop
Authenticity — Embrace the Real: Confront the authentic world of business head-on.
Academics — Master the Expertise: Build a solid foundation in business fundamentals.
Fun — Play with Passion: Experience an immersive and exhilarating business extravaganza.
Recommended Candidates
Interested in the pet consumption sector, with business concepts that align with the annual theme.
Enjoys drawing inspiration from real-life scenarios and excels at discerning users' emotional needs.
Possesses capabilities in market research or product design, and is willing to delve deeply into a specific vertical domain.
Task Introduction
Main Competition Task
Based on the thematic case study provided above, design a company operating within the "pet economy" sector. Through a business roadshow, present the project to potential investors, highlighting both its appeal and its feasibility. Your conceptual framework should include—but not be limited to—the following directions: "Pets x Quality Living" (e.g., pet food, supplies, healthcare, and services); "Pets x Cross-Sector Integration" (e.g., models combining pets with social networking, cultural tourism, etc.); "Pets x Frontier Technology" (e.g., smart pet products, AI-driven pet solutions); and "Pets x Social Welfare" (integrating pet-related charitable initiatives with commercial operations).
Reference for Excellent Business Cases
Additional Open-ended Topics
Unrestricted Startup: If you have identified an unmet need in your daily life, or if you possess an innovative idea to make the world a better place, CBPA encourages students with a spirit of curiosity and exploration to think across disciplines, identify problems, and leverage their youthful imagination to propose valuable business solutions.
*Exclusively for students in the S-Classic category.
Recommended Students
Students with a strong interest in a specific field, or those who already possess a project concept.
Those eager to break free from conventional frameworks and define their own unique business agenda.
Individuals skilled in interdisciplinary thinking, with an interest in diverse topics such as technology, culture, the environment, and education.
Reference for Excellent Business Cases
Assessment Capabilities
The program selects business themes that closely align with contemporary trends and resonate with students' daily lives. Official organizers release business case studies tailored to the annual theme, requiring teams to formulate comprehensive business plans based on the case content. The case studies are designed as practical, process-oriented tasks that immerse students in the authentic business world, offering a highly realistic simulation of real-world commercial environments.
