Our tutoring programs feature exclusive, proprietary course materials. Our instructors—all graduates of prestigious universities both at home and abroad—possess extensive experience in competition-oriented instruction. Furthermore, we offer specialized classes tailored to students of varying proficiency levels, ensuring a truly targeted approach that maximizes learning efficiency and yields exceptional results.
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New: [2026 CBPA Academic Group — China Region Coaching Schedule]
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Mentor Lineup (Partial)
Instructor Yang
M.A. in Economics, UBC
Coach for Economics and Finance Competitions
B.A. (Highest Honors) in Economics, Carleton University (Canada)
☛ CFA Charterholder (Chartered Financial Analyst)
☛ 11 years of experience studying, working, and living in North America
☛ Extensive professional background in the domestic and international financial sectors; previously worked at one of Canada's "Big Five" banks and a prominent Singaporean firm, specializing in derivatives and options trading. Upon returning to China, continued to work for several years in roles related to derivatives and options investment trading.
Coaching Achievements (Selected Highlights):
- In the 2023 SIC S9 season, all three teams under my coaching successfully advanced to the Global Finals (securing Gold, Silver, and Bronze awards, respectively—a 100% advancement rate). In the 2022 SIC S8 season, my team advanced to the Global Finals by winning Gold at the Preliminary Stage; subsequently, at the Global Finals, the team achieved a remarkable individual performance record of four Gold medals and one Silver medal, ultimately earning the Global Team Overall Gold Award.
- In the 2022–2023 NEC season, one team under my coaching (AS Division) successfully advanced to the Global Finals. Additionally, one student was inducted into the Macroeconomics Hall of Fame for achieving a perfect score (DR Division); one student was inducted into the International Economics Hall of Fame for achieving a perfect score (DR-Smart Division); and one team won the National Gold Award for the "Case Study Analysis" event (DR Division).
- In the 2022–2023 NEC Regional Rounds, four teams under my coaching advanced to the National Finals. Among them, one student won the Individual Gold Award (AS Division), one received an Individual Excellence Award in Microeconomics, three won Individual Silver Awards, and two won Individual Bronze Awards.
- In 2022, a team under my coaching won the Championship in the Business Pitch competition at the IEO National Finals.
Instructor Bai
Master of Social Entrepreneurship, Hult International Business School (San Francisco Campus)
Bachelor of Business Administration, Autonomous University of Barcelona (Spain) — *Overseas Exchange: Mays Business School, Texas A&M University (USA)*
Triple-Certified Educator: College Board, Cambridge International Education, and IBO
☛ National Intermediate Economist
☛ 7 years of experience living, working, and studying in Europe and North America
☛ Judge: Diamond Challenge Global Finals (2020, 2021, 2023); NEC China Finals (2021, 2022, 2023, 2024); USAP China Region (2022); Conrad Challenge (USA Region) (2024)
Coaching Achievements (Partial List):
IEO-2023
The team coached in the finals secured the title of National Runner-up in the 2023 IEO competition, placing in the Overall Top 2 for the Business Case category.
Coached students achieved national rankings of 1st and 4th in the individual Economics Assessment, and ranked 2nd and 5th in the individual overall scores.
IEO-2022
The coached team was selected to represent China as the National Team for the 2022 IEO.
In the finals, 19 students were coached; 7 received a "High Distinction," 1 received a "Distinction," and 3 received a "Merit." Two teams earned a "High Distinction," and two teams earned a "Distinction." One team placed in the Overall Top 3 for the Business Case category, while another team achieved the Top 1 ranking in their specific Review Room for the Business Case category.
NEC-2023
At the 2023 NEC Global Round, 7 teams were coached (5 in the AS Division and 2 in the DR Division). Among the AS teams, overall scores secured 1st, 3rd, and 9th place. In the individual subject categories, Quantitative Economics (QT) placed 1st and 8th globally in Microeconomics and Macroeconomics, respectively. In the Critical Thinking (CT) category, two teams tied for 1st place globally, while the remaining teams placed 5th and 8th. In the International Economics & Current Events category, teams placed 2nd and 6th globally. In the DR Division, one team secured 2nd place in overall scores, while another placed 12th globally in the Critical Thinking (CT) category.
Student Achievements
🏆 2024–2025
Global Round: 2 students advanced to the Global Round; 6 students won National Bronze Awards; 1 team achieved a Global Top 3 ranking.
National Round: 2 students advanced to the Global Round; 2 students won Individual Marketing awards.
🏆 2023–2024
2 students advanced to the Global Round; numerous students and teams received awards.
1 team won an award at the Global Round—achieving a Global Top 3 ranking!
🏆 2022–2023
Global Round: 1 student achieved a Global Top 1 ranking in Digital Marketing; 1 team (Financial Analyst Team) achieved a Global Top 10 ranking.
National Round: 3 teams won National Silver Awards; 1 student won an Individual National Bronze Award; a total of 11 students advanced to the Global Round.
In the Preliminary Round, 15 students (teams/individuals) advanced to the China National Round.
🏆 2021–2022
Global Competition: 1 student (team) won the National Highest Award in Business Law & Ethics and placed second nationally as an individual; 1 team won first place nationally in Small Business Management; 1 student (team) placed second nationally in the Business Challenge.
🏆 2020–2021: 5 teams advanced to the Global Competition, achieving an advancement rate of 83%.
CBPA Business Competition Coaching Course
CBPA Business Competition Preliminary Round: Practical Track — Course Outline
Duration: 30 Hours
Delivery Method: Live Interactive Sessions via Zoom / In-person Instruction at Campus Locations
Instructional Language: Bilingual (Chinese & English) / English-only
Team Formation: Group Participation (Teams of 3–4 students)
Learning Objective: Qualify for the BPA Preliminary Round
Target Audience: Students in Grades 9–12 with an interest in Economics or Business Studies
Learning Support:
Course recordings available for anytime review and consolidation
Assignment grading by dedicated class mentors, plus Q&A support via group chat
Suitable for students in Grades 9–12 who are interested in Economics or Business Studies
BPA Competition Coaching Syllabus (30 Hours: 22 Hours of Instruction + 8 Hours of Grading)
Course Objectives
1. Systematically integrate international business theories with the practical requirements of the BPA competition, providing in-depth, end-to-end training—from initial problem deconstruction and insight generation to professional project delivery.
2. Develop a business proposal that demonstrates nationwide competitiveness in terms of academic rigor, strategic innovation, and professional presentation.
3. Empower participants to advance decisively through the preliminary rounds and possess the absolute capability to contend for the national championship.
Systematic Instruction Phase (22 Hours)
[Phase I: Strategic Problem-Solving, Innovation, and Business Model Architecture (6 Hours)]
Course Content:
This phase serves as the foundational launchpad for the entire project. The curriculum begins with an in-depth deconstruction of the annual BPA theme, utilizing case studies to clearly identify key scoring criteria and judge expectations. Subsequently, teams are guided through multiple rounds of structured brainstorming to spark breakthrough business ideas, followed by a preliminary screening process using SWOT analysis. A core component of this phase involves systematic instruction on the Business Model Canvas, guiding teams to translate their creative concepts into a logically rigorous and comprehensive business framework. Additionally, Porter's Five Forces model is introduced to facilitate a preliminary assessment of the competitive landscape, thereby ensuring the solidity of the team's strategic foundation.
Phase Deliverables:
Production of a Business Model Canvas that is validated for innovation, features a unique value proposition, and possesses a clear, well-structured framework.
Phase 2: Market Research, STP, and Marketing Mix Strategies (6 Hours)
Course Content: This phase focuses on the precise implementation of strategic initiatives. The curriculum provides guidance on conducting both primary and secondary market research to validate the hypotheses outlined in the Business Model Canvas. A key focus is placed on mastering the theories of Market Segmentation, Targeting, and Positioning (STP), and utilizing these principles to develop precise User Personas. Based on the conclusions derived from the STP analysis, participants will comprehensively apply the 7Ps Marketing Mix framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to formulate a detailed and actionable marketing tactical plan, thereby ensuring that the Value Proposition is effectively communicated to the target audience.
Phase Deliverables: Completion of a detailed marketing plan encompassing an STP analysis, User Personas, and a comprehensive 7Ps marketing strategy.
[Phase 3: Financial Decision-Making, Risk Analysis, and Project Management (5 Hours)]
Course Content: This phase infuses the proposed solution with a rational core and robust execution capabilities. In the financial component, the focus lies on conducting Breakeven Analysis and Cash Flow Forecasting, calculating key financial ratios, and substantiating the financial feasibility of the proposal. Decision Trees are introduced to assess the risks and potential returns associated with critical strategic options. Finally, Gantt Charts are utilized for project management planning—clearly delineating task assignments, timelines, and milestones—thereby demonstrating the team's exceptional execution prowess.
Phase Deliverables: The production of a comprehensive report encompassing financial models, core decision-making pathways, and a detailed implementation schedule.
[Phase 4: Advanced Presentation, Data Visualization, and Public Speaking Masterclass (5 Hours)]
Course Content: This phase focuses on the pinnacle of presenting results. Moving beyond basic design, the specialized training covers how to clearly, intuitively, and impactfully present complex business models (such as Business Canvases and STP frameworks) and financial data through advanced data visualization techniques. Regarding public speaking, the curriculum offers comprehensive refinement—ranging from script structure and persuasive storytelling to professional stage presence (including vocal delivery, body language, and camera awareness). Furthermore, through high-intensity mock Q&A sessions, the training enhances the team's ability to think on their feet and effectively persuade the judges.
Phase Deliverables: Produce a presentation deck (PPT) meeting the professional standards of a top-tier consulting firm, and deliver a confident, fluid, and highly persuasive business presentation.
Intensive Review and Coaching Phase (8 Hours)
This phase provides a total of eight hours of intensive, personalized team coaching. Mentors will conduct multiple rounds of in-depth reviews and debriefs centered on the core deliverables produced by the team at various stages—specifically, the Business Model Canvas, market and financial analyses, presentation slides, and pitch videos.
The review process comprehensively covers the rigor of strategic logic, the reliability of data-driven argumentation, the persuasiveness of visual storytelling, and the compelling nature of the oral presentation. Through a continuous, high-quality feedback loop, this phase drives every detail of the project toward perfection, ensuring that the final submission demonstrates a decisive competitive edge.
2026 CBPA Academic Group Examination Syllabus 20H
Course Outline
I. Marketing (14 Hours)
Introduction to Marketing
Explain fundamental marketing concepts
Introduce market research methodologies
Deconstruct market objectives
Distinguish between mass and niche markets
Set marketing goals
Marketing Plan
Introduce the marketing plan framework
Explain market segmentation methods
Select target markets
Formulate marketing strategies
Customer Behavior
Reconstruct the consumer decision-making process
Analyze consumer motivations and needs
Perceive consumer personality and psychology
Assess consumer perceptions and attitudes
Marketing Research
Define market research and its objectives
Introduce market research methods
Analyze research data
Marketing Mix
Formulate product strategies
Formulate pricing strategies
Formulate distribution strategies
Formulate promotion strategies
Integrate marketing strategies
Evaluate strategy effectiveness
II. Human Resource Management (2 Hours)
Human Resource Management Overview
Workforce Planning
Organizing Training and Development
Assessing Employee Performance
Transforming Organizational Values
Establishing Incentive Mechanisms
Managing Employee Relations
III. Business Model (4 Hours)
Business Model I
PESTLE Analysis
Porter's Five Forces Analysis
Business Model II
SWOT Analysis
STP: Segmentation, Targeting, and Positioning
Boston Matrix
Notes:
1. The specific allocation of class hours is subject to minor adjustments based on the students' actual learning progress and performance.
2. For team projects, students are required to keep their cameras and microphones enabled throughout the entire class session.
Students are required to actively cooperate with the instructor in completing all assignments assigned after each class, as well as to prepare the course material in advance of each session, in order to ensure they are fully prepared for the competition.
