The CBPA Business Competition—formally known as the CBPA Future Business Leaders Workshop—is an authentic, real-world business practice platform designed specifically for secondary school students, aiming to cultivate their business acumen and professional skills.
The BPA Business Competition is accredited by the CTSO (Career and Technical Student Organizations). Globally, over 45,000 students participate in BPA competitions annually, and the organization has accredited more than 1,800 clubs worldwide. Throughout its history, the competition has consistently garnered support and widespread recognition from renowned global enterprises such as Microsoft, Google, HP, and Hilton.
The SKT-CBPA Future Business Leaders Workshop (SKT-China Business Professional Alliance)—formerly known as SKT-BPA—has now been upgraded into a more influential and comprehensive program for holistic business practice and study.
Scan the QR Code to Download—for Free—Valuable Resources Including Past CBPA Exam Questions, Solutions, Recommended Reading Lists, and More ⇓
CBPA 2026 Season Theme
Driven by the twin forces of the "Joy Economy" and "Emotional Consumption," the "Pet Economy" has experienced explosive growth. Pets have evolved into integral "family members," becoming a pivotal force reshaping the landscape of the consumer market. In 2024, the scale of the pet consumption market exceeded 300.2 billion RMB, establishing a comprehensive ecosystem that spans food, medical services, and technology. Generation Z has emerged as the primary consumer demographic; bolstered by the "Silver Economy" (seniors) and the "Single Economy," they are driving a transformation in pet-rearing philosophies—shifting toward approaches that are more emotionally resonant, refined, and intelligent. Nevertheless, the industry still faces significant challenges, such as product homogenization and a lack of standardized regulations.
Based on this context, you are invited to design a company within the pet economy sector and present the project's appeal and feasibility to investors through a business roadshow. Your areas of exploration may include, but are not limited to: "Pets x Quality Living" (e.g., pet food, supplies, healthcare, services); "Pets x Cross-Sector Integration" (e.g., models combining pets with social networking, cultural tourism, etc.); "Pets x Frontier Technology" (e.g., smart pet products, AI companions); and "Pets x Social Welfare" (integrating pet-related philanthropy with commercial ventures).
Unrestricted Startup: If you have identified unmet needs in your daily life, or if you possess innovative ideas that could make the world a better place, CBPA encourages students with a spirit of curiosity and exploration to engage in cross-disciplinary thinking, identify real-world problems, and leverage their youthful imagination to propose valuable business solutions.
*Exclusively for students in the S-Classic category.
About the Competition
I. Group Categories
1. Practical Application Track
Grades: 6–12 (Grades 6–9 constitute the ML Division; Grades 9–12 constitute the S Division)
Participation Format: Teams of 3–4 members; self-formed teams
Assessment Method: Case Analysis; submission of a 10-minute video presentation
Skills Assessed: Participants engage with business themes that are highly relevant to current trends and closely aligned with students' daily lives. The organizers release specific business case studies—tailored to the annual theme—which teams must analyze to formulate a comprehensive business plan. The case studies are designed as hands-on practical tasks that immerse students in the real business world, offering a highly authentic simulation of actual commercial environments.
2. Objective Category
Grade Levels: Grades 9–12
Participation Format: Individual Entry
Assessment Method: Completion of an online assessment consisting of 80 objective questions.
Assessed Competencies: The assessment covers two tracks—Marketing and Business Management—from which students may choose to participate in either one.
II. Scope of Assessment
Academic Track (Objective)
There are two fields of study available: Marketing and Business Management.
▪ Marketing topics cover: Brand Marketing, Market Segmentation, Advertising Media, E-commerce, and more.
▪ Business Management topics cover: Knowledge of Multinational Business Operations, Human Resource Management, Corporate Financial Management, Management Decision Optimization, and more.
Practical Track (Subjective)
Subjective Assessment (Participants are required to submit a presentation video based on the content and requirements of a specific case study; submissions must be made collectively by the Team Captain.)
III. CBPA Promotion Rules
① Direct Advancement
Based on the overall score rankings within each region, the top 20% of individuals or teams in each category will directly advance to the Study Phase of BPA China. The actual number of individuals/teams advancing will be determined based on the total number of participants/teams in that specific year.
② Second-Round Advancement
For individuals or teams that did not qualify through Direct Advancement, a nationwide overall score ranking will be conducted; the top 20% of these teams will advance to the China Station. The number of individuals/teams advancing in this second round shall not exceed the number of individuals/teams that advanced directly.
③ "Direct Pass" Advancement
Subject to the applicable rules for using "Direct Passes," additional advancement slots will be allocated based on the number of participating students from each school, at a ratio of 3:1 (students to advancement slots).
④ Waitlist Advancement
Students who have not qualified through either their scores or a "Direct Pass" may submit a Motivation Letter to the Organizing Committee to apply for a waitlist position.
IV. CBPA Business Competition Awards
🏆 Official Certificate of Participation
Every student participating in the BPA through SKT will receive an official BPA Certificate of Participation; students demonstrating outstanding performance may also receive a BPA Certificate of Honor for Academic Excellence in Business.
🏆 National Overall Awards
Scores from all divisions of the China Preliminary Round will be ranked nationally. Gold, Silver, and Bronze awards will be allocated based on the proportional number of participating students, and corresponding award certificates will be issued.
🏆 Regional Excellence Awards
Excluding those students who have already qualified for the National Overall Awards, participating teams in all divisions of the China Preliminary Round will be ranked by region. Gold, Silver, and Bronze awards will be allocated based on the proportional number of participating teams within each region, and corresponding award certificates will be issued.
The Value of the CBPA Credential
1. Recognized by Top Universities
High-Value Business Activities: Empowering CBPA Students to Gain Admission to Top-Tier Institutions
2. Favored by Leading Enterprises
Both the academic value of CBPA and its participating students have garnered widespread recognition from renowned companies such as Microsoft, HP, and Hilton.
3. Comprehensive Support from PKU-HSBC
The PKU-HSBC Center for Innovation and Entrepreneurship has curated a series of business cases and analytical methodologies specifically tailored to Chinese high school students for the benefit of CBPA participants.
What You Will Gain
Leadership Exploration: Exclusive Curricula Empower the Growth of Business Leaders
Through a systematic curriculum covering member recruitment, club promotion, and activity content design, we facilitate the process of obtaining official club certification, enabling you to craft your own unique narrative of leadership growth within the fields of finance and business.
Competency Certification: Earn Advanced, High-Value Credentials
By participating in—and organizing—challenging activities, you can earn various levels of competency certificates based on your achievements. The Global Organizing Committee’s Leadership Certification awaits you.
Discover Your Passion: A Dedicated Development Pathway for Club Activities
Spanning four key dimensions—Academics, Social Impact, Branding, and Club Operations—we provide opportunities for networking within the business club community, helping you map out your club's trajectory and identify the specific leadership development path best suited to your strengths.
The International Stage: Secure a Seat on the Global Student Council
Seize the opportunity to apply for and join the Global Student Council, where you can collaborate with emerging business leaders from around the world to write a new chapter in global leadership.
From Zero to One: Where Student Entrepreneurial Dreams Begin
We provide a systematic framework for activity content, along with targeted guidance on event organization, empowering students to launch initiatives from the ground up. Experience the passion and challenges of being a "student entrepreneur" and emerge as a future leader in the business world.
CBPA Organizer Introduction
About the BPA Organizing Committee —
Since its inception in 1966, BPA has established a global network comprising over 1,800 chapters and welcomes 45,000 new student participants annually. BPA empowers business and information technology education by providing internationally recognized educational standards and leadership development pathways, and it collaborates with dozens of Fortune 500 companies. Schools and advisors who actively participate in BPA’s academic and educational activities are eligible to receive official BPA certification.
China Host Organization — SKT Education
Founded in April 2013, SKT Education is an innovative international education group dedicated to helping young people acquire 21st-century *Skills* and *Knowledge*, thereby enabling their personal *Transformation* into successful individuals. Its core team and advisory board consist of leading educational experts from both China and the United States. Beyond providing students with exceptional educational products and opportunities for growth, SKT is committed to serving as a *Change Agent* for innovation within the global education system—creating an ideal environment where the *Next Generation* can unleash their talents, realize their full potential, and lead truly flourishing lives.
Note: This website is not the official BPA portal; the CBPA (China Business Leaders Study Club) provides users with competition-related consultation and preparatory resources.
