BPA 2027 Season Theme
Introduction to the Theme and Background
Where can you start this year?
Whether you’re into anime and manga culture, a tech enthusiast, a trendsetter, or an artsy spirit—there’s a perfect arena for every interest!
Everything you love—from ACG (anime, comics, and games) and bodybuilding to AI and even pet cafés—can be transformed into a serious business venture. Here, it’s not just about having ideas; it’s about rolling up your sleeves and making it happen for real.
For the 2027 season, the themes have expanded to four key categories: AI-Native, ACG Consumption, Trendy Sports, and Open Topics.
BPA 2027 Authentic Business Practice Program
Authentic: Engage in the real thing and face the actual business world head-on.
Academic: Master professional knowledge and build a solid foundation in business.
Engaging: Have a blast and experience an immersive business extravaganza.
Task Introduction
Theme 01: Anime, Manga, and Game (ACG) Consumption
Buying merchandise, binge-watching anime, and championing your favorite franchises—you are already part of the massive, multi-billion-dollar "2D" (anime, comics, and games) market!
From exploring figurines and virtual streamers to domestic animation and trendy collectibles—why are young people willing to pay for what they love?
This is the perfect fit for someone who is creative and truly understands ACG culture and the youth demographic.
Theme 02: Trendy Sports
From the camping economy to skiing, surfing, yoga, and Pilates—fitness has become a way of life!
Is the craze for trending sports a genuine demand or just a bubble? Just how profitable is the sports industry value chain?
Perfect for you—someone who keeps up with trends and has a keen sense of the consumer market.
Theme 03: Artificial Intelligence
Chatting with AI, generating images with AI, scrolling through algorithm-driven recommendations—you are already living in the AI era!
Explore how AI is revolutionizing gaming, education, shopping, creativity, and more...
Where does the next world-changing opportunity lie?
Perfect for those passionate about STEM and interested in the real-world application of technology.
Theme 04: Open Topic
The pet economy, low-calorie dining, eco-sustainability, the silver economy... the business world is vast and boundless!
Got wild ideas and refuse to be pigeonholed?
Here, there are no labels—only ideas. Come and shake things up!
Recommend a student
Students with a strong interest in a specific field or an existing project concept
Those eager to break the mold and define their own business topics
Individuals adept at interdisciplinary thinking who are interested in diverse issues such as technology, culture, the environment, and education
Assessment capabilities
Business themes are selected to align with current trends and resonate with students' lives; official business cases linked to the annual theme are released, requiring teams to develop business plans based on the case material. These cases incorporate practical tasks that immerse students in the real business world, faithfully replicating actual business environments.
